Most people think email isn’t that sexy. It’s been around since the early days of the internet and everyone does it. If you want to be the cool kid in class, you want to be the trend setter and be the first to wear the latest pair of Nike trainers (Note: I understand phrasing it like this makes the author un-cool!).
That is why so many other things get more publicity than they are worth – 5 years ago I remember someone telling me that QR codes were going to change the way we all market. Before that Facebook was going to kill email, and recently one client was talking about their Snapchat strategy. However, we all know that most of these cool channels and tactics won’t, and haven’t made a dent on the bottom line.
So we thought it was about time we stood up for email by providing you with some key reasons why you should fall in love with email again this Valentine’s Day: