An important and often overlooked aspect of email marketing is email data maintenance. It’s essential that you include different email data maintenance practices within your email marketing strategy to keep a clean and healthy list. In this blog post we will look at different opportunities for email data maintenance along each stage of the lifecycle of a recipient and the logic behind it all.
The Sign Up Process
Let’s assume you use a Maxemail sign up form on your website so people can sign up to your newsletter. We can start cleansing the email data here even before the data is used within a campaign by using a confirmation opt-in subscription method. This means that rather than add the user to the main mailing list straight away, we send them a confirmation email to make sure they want to subscribe.