In my opinion, cart recovery is a necessity for anyone selling online with almost half of abandoned cart emails opened, over a third of which resulting in completed transactions. However, crafting the correct message within your email makes all the difference for creating a successful cart recovery programme. Here are my top tips for getting it right:
So we have sent them an email 1 hour after they have left our site without completing their purchase and we want maximum impact in the inbox – what is the best way to do this? A cart recovery email should be very personal, so we recommend including personalised information about the purchase, including the product name and if you have captured it, the customer’s name.