We have been running email marketing programmes for retailers since 1999, so we know a thing or two about what is required to create an email marketing system optimised for retail. Often our retail customers don’t realise they need certain capabilities until they see them, and then begin to wonder how they ever lived without them. So here is a quick guide of what to look for in an email marketing platform for retailers.
Store Full Product & Purchase History
In Maxemail you can store unlimited product and purchase history, in an open data format. This means having many additional tables of data relating to purchases and purchased items, and not just space for a few fields where you might be able to store the last purchase a customer made.