I’m sure many of you would agree with me that there are never enough hours in the day – time is precious to the modern day marketer and there is always more which we could be doing. So here are a few email marketing time savers to help you reduce the time spent on day to day email issues.
1. The Seed List
2. Data Integration
There should be no need to spend time loading data for every send. For a one-off effort you should be able to define an extract from your system to your ESP, and then have this run on an automated basis, eliminating the chance of errors, and ensuring your data is always live. Not to mention the world of opportunities with trigger based emails this opens up for you.