2016 is just around the corner and while most marketers are busy with getting Christmas out of the way, it won’t be long until we need to implement our new strategies for 2016.
Where to start?
It’s easy to put things off because we don’t know where to start, and planning our email marketing is no different. A good place to start is by identifying quick wins. This could be refreshing your templates, tweaking your data capture or putting in place a couple of simple segmentation rules.
What is the biggest bang for your buck?
Chances are, this will be introducing new triggered messages which are going to drive large amounts of revenue such as shopping cart recovery or win backs. To help you make decisions on where to put campaigns like this in place, you will need to interrogate your data in order to understand the size of the opportunity. You are looking for large groups of subscribers where only small incremental changes in behaviour are required for big performance.
Use tools like the Maxemail Segment or Lifecycle Reports to see how different segments behave and respond to give you the information you need to make these informed decisions.