We all know that email is one of the most cost-effective digital channels nowadays, giving us the ability to deliver information about our brand and products to relevant people, at the right time. However, one downside to this is how we are limited to sending these communications to only those who have subscribed. Social media gives us another way to get our content in front of more people who haven’t necessarily signed up to hear from us. Maxemail has a number of social media tools and features which can achieve this.
Promoting each others channel
Email is a great way to give your social media following a boost. Your email subscribers are highly likely to have an interest in your content and offerings, so it’s worthwhile getting them to extend their interactions with you by including social media follow links within your campaigns.
The same applies the other way round, using social media to capture more email addresses of the friends of your existing fans. Maxemail enables you to share your campaign via your selected social media channels at the time of send. This can be achieved by a simple tick of a box before entering your desired message and selecting an image to go alongside the post if necessary.
Wouldn’t it be great if you could convert your social media followers to email subscribers? Well with Maxemail you can!
It’s highly likely that you have a large number of customers and potential customers following your business on social media. A high proportion of these may not have signed up to your email marketing list, so including a subscriber bar at the top of your shared email gives those who came across your lovingly created email content on social media the opportunity to sign up to your communications.