Why you should be sending highly targeted emails
As far as I am concerned the batch and blast days are long behind us. Here are 2 reasons why you should go beyond a simple batch and blast email strategy and take a more targeted approach:
1) By not targeting, your emails you are missing out on revenue
You could dive into our case studies section and find numerous examples of crazy uplifts that highly personalised emails using dynamic content have received over batch and blast – our Cottages4u case study shows a 500% increase in click-thru rate.
It’s also the missed opportunities, by not sending emails at the right time of the customer lifecycle. Whether that be a welcome programme, cart recovery, win-back or renewal. These emails should generate 22% of your email marketing revenue according to research by the US DMA. If you are not sending them, this is revenue lost.