Published by Rupert Adam
A/B Testing in email marketing has been around for nearly as long as email itself. You will often see the mantra of ‘Test, Test and Test again’ suggesting that you should always be testing everything. We don’t
Here are our 5 tips for making sure you make the most of A/B testing and don’t waste your efforts: Read more…
Published by Rupert Adam
Email is a great channel for marketers – It’s cost effective, highly targeted and easy to measure. However, when it comes to large volumes, complex triggered messages and personalisation, things can get a little stressful. So how can you make your email marketing stress free? Here are a few useful pointers.
Despite reporting being available in the ESP system, most marketers have to maintain reports outside of this in spreadsheets and presentations for management reporting. Some ESP’s such as Maxemail, aim to make this easier by allowing you to select which emails you want, and copy this data directly into Excel by means of a csv file or pdf. Additionally, a number of other reports can be automated and scheduled to land directly in your inbox, saving time manually pulling data into your reports.
A drag and drop editor provides anyone with the ability to build a highly professional email in a matter of minutes. Email builders are becoming an increasingly popular tool for email marketers, and when it comes to comparing a drag and drop editor against HTML, there is a clear winner in terms of the ease and time saved.
Maxemail’s Email Builder is automatically mobile responsive, allowing you to drag and drop your desired components wherever you wish and includes advanced features such as Dynamic Content and Social Media sharing options. Best of all, create your account today and you can try it out for free!
Published by James Lucas
A quick Google of the term ‘Marketing Automation’ shows how much of a hot topic it is right now. In order to compete in the ever advancing digital world, marketers are always looking for more opportunities to automate more and create complex campaigns to engage with their customers at a highly personal level to help increase conversions. So how can email automation benefit your business?
Time is precious to the modern day marketer and no marketing or ecommerce team has enough hours in the day. This is where automation comes into its own by removing processes that used to be handled by individuals such as data uploads, content creation and reporting. A well thought out automation project should save a minimum of 15 hours a week from a typical email marketing process.
Marketers are realising a simple way of increasing email revenue is to send more emails – yet if only it was that simple. Automation enables this to happen without any extra effort. For example a fashion retailer might want to reach out to their database for an extra mailing a week with a ‘new in store’ email advertising any new products which may be of interest. Automation could select all the products for this automatically and send it out to the right list without any involvement from you.
Published by James Lucas
One of the major ways to increase revenue from email marketing is simply to send more good quality emails. However that is not exactly easy for most clients with limited resources. However, there are ways that the whole production process can be simplified to reduce the amount of time spent on building emails.
It`s worth spending time getting all of your customer data automatically pushed into your ESP. This way you won`t have to mess around importing CSV files each time you want to send an email. For a one-off effort, you can save yourself hours every week, plus reduce the risk of human error. Once the data is in the ESP, you can still slice and dice your lists with segmentation rules that can be saved and re-used time and again.
There are various ways you can integrate data with your ESP – it could be dropping files onto an FTP server overnight, using the API to push records in, or use something like Maxemail’s Form Handler which allows you to integrate your existing web forms to push data into Maxemail automatically and trigger emails on the back of this event.
Published by James Lucas
First impressions count. How many times have you heard this expression?
But it is true! Everyone makes split second decisions and judgements about things; a new house, a new acquaintance, a film and even brands that we don’t like but don’t know why. The same can be said for my inbox. I have so many emails coming through each day that I tend to browse by nothing more than subject lines. Like when choosing a book, I will have favourite authors or senders, so I look through these first. But if the subject line isn’t inviting enough I will move on without a second glance. 33% of email recipients open emails based only on the subject line, so what is behind the perfect subject line?
It’s a simple formula. If your subscriber isn’t interested in your email subject line then the likelihood is that your email will remain unopened or discarded from the recipients inbox instantly. A subject line should engage the reader and reflect the most important part of the message contained in the email. But how can you ensure that your subject lines are appealing enough to your recipients? And what are the essential factors you need to consider when writing your subject lines? Well here are few pointers from us to help you on your way:
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