For marketers who have many people setting up email campaigns one of the problems that can occur is each user uses different from addresses, templates or Google Analytics tags to everyone else. Our new function allows you to define exactly what should be used by default, giving you superior control over your email marketing output. Read more…
This video was made to help you decide which html editor is best for you in relation to creating content for your email marketing messages.
We summarise the pros and cons of:
There are different schools of thought when it comes to using images in email. There are many people that think you should minimise the usage.
However these are normally given from a functional and technical point of view. From a marketers point of view we know that images say a thousand words and are aspirational.
So what are the reasons given by people for minimising the use of images? Lets go through them one by one and analyse if they are an issue. Read more…