Email marketing is essential for the modern day travel provider, enabling them to send highly targeted and personalised emails to assist customers through the booking process and capitalise on other opportunities available to them. The travel industry has some unique attributes that need a range of different email marketing techniques to maximise success. This is because booking a holiday tends to be a complex decision making process with multiple touch points. Here are 5 useful email marketing tips for the travel industry.
1. Integrate with Brochure mailings
The brochure is still a very popular medium for customers and travel brands alike. Email can play a big opportunity here in supporting the brochure. Firstly upon the request for a brochure a holding email can be used, while further emails can be sent when the brochure arrives to prompt them to read it and point customers in the direction of what may be of interest to them.
2. Help customers make their booking decision
While that period of a few weeks from the initial browsing or enquiry takes place, the role of email should be to keep your brand front of mind, and help the customer make their booking decisions. Delivering regular, targeted emails with relevant holidays, trips, flights or hotels along with the reassurance that your brand can be trusted is what will increase the chances of a successful booking.