We’ve spoken before about the importance of email automation and the benefits it can bring to your business, but what type of automated emails should you be sending? Here are 10 automated emails which can help increase the ROI of your email campaigns.
A good cart recovery program – usually a series of emails over a few days with the first sent in an hour of abandoning should give you 5% of all of your online revenue and is the biggest and easiest win for any email marketer.
Cart Recovery will generate the most recovered revenue but a browse recovery program allows you to target those people who browsed products on your site but didn’t go as far as buying anything.
This is usually the first automated email marketers dip their toes into. It helps set expectations with the subscriber about what they are to receive and gets your email relationship off to a flying start. It’s also a great opportunity to capture some more data from your customers enabling you to send more relevant communications to your subscribers.