Automation is a hot topic in the email marketing world with more and more marketers seeing the growing importance of email automation. But why is it becoming such an important issue for marketers? Here are 5 statistics that demonstrate why you need to including it within your email marketing strategy.
“80% of brands are sending Welcome Messages”
Back in 2008 this was only 40%. This really highlights the importance of sending a welcome email to your subscribers on the point of sign up. Not only are marketers realising they need to communicate with their customers at the right time, but also consumers are expecting this as it becomes the norm. With more sending than not if you don’t use automation to build the relationship early you will find it harder to keep the customer engaged.
“Real-time triggered campaigns such as second abandoned cart reminders have a 54 percent lift in revenue, while browse emails have a 3.4x increase in revenue”
Automation is opening up new mail streams to marketers including cart recovery and targeting based upon browsing activity. These emails are now helping contribute around 5% of all online revenue for a brand.