Permission Based Email Marketing
Emailcenter UK Limited promotes and supports ethical email marketing practices, which means we only work with businesses who wish to run permission-based email marketing programmes using our software and services.
Permission-based email marketing is an ethical practice whereby businesses obtain approval from the owner of the email address before targeting. This approach helps marketers to comply with the law, target the right people, promote a good company image and is more cost-effective than purchasing data.
Approval can be requested in a variety of ways, and at various stages of the customer journey. For example, you can use a sign up page or pop up on your website to encourage visitors to subscribe, or even ask your customers to tick a box at the order confirmation page.
Whatever you chose to do, you should start the relationship on a positive note and make it easy for people to subscribe.
Be clear with your messaging and honest in how you intending on using their details.
By asking people to subscribe you can be sure that they are genuinely interested in what you have to offer.
A double opt-in subscription process is a good way to ensure the consumer intended on signing up to your email list. This will eliminate all the bad email addresses that contain typos and allow you to validate the email address given.
Why It’s Best to Avoid Third Party Data
It can be very tempting to purchase data in an attempt to boost your email marketing. It’s not against the law, but it is an offence to send emails to consumer addresses without permission from the owner. It can be difficult to identify where these email addresses originally came from and a time consuming task to check if they are still active.
Emailcenter UK Limited will not work with businesses who have purchased data, so our advice is to steer clear of third party email lists. The consumer will have opted in to receive emails at some point, but if you’re buying the data they haven’t directly provided your business with permission to send marketing communications.
Consequences of Sending Unsolicited Emails
It’s always best to collect your own data as there are three main factors that can affect your sender score with internet services providers, common with the use of third party data;
- sending to incorrect email addresses (bounces)
- sending to honey trap email addresses (spam traps)
- receiving complaints from recipients (spam reports)
Maxemail users are required to use opted-in subscriber lists only in order to protect the reputation of our platform and IP addresses used to deliver our clients email campaigns.
Emailcenter’s anti-spam policy helps to protect people from the misuse of email and prevent users of our email marketing platform from sending spam communications.