From Sign-up to Win-back campaigns

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It is a well known fact that all successful email marketing professionals have successful relationships. The reason for this is that email marketing is a lot like dating.

Here are some examples of the similarities between email marketing and dating:

  • Completed email sign up form = Getting a telephone number
  • Welcome Programme = First date
  • Engagement & Relevance = Being exciting & interesting
  • Win back campaign = Box of chocolates and a bunch of flowers
  • Unsubscribe & Preference centre = No, don’t leave me. I can change!

Pre-order your FREE copy today and look forward to many years of happiness and bliss with the one you love. [/media]

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