From Sign-up to Win-back campaigns[media img=4696 pos=’left’]
It is a well known fact that all successful email marketing professionals have successful relationships. The reason for this is that email marketing is a lot like dating.
Here are some examples of the similarities between email marketing and dating:
- Completed email sign up form = Getting a telephone number
- Welcome Programme = First date
- Engagement & Relevance = Being exciting & interesting
- Win back campaign = Box of chocolates and a bunch of flowers
- Unsubscribe & Preference centre = No, don’t leave me. I can change!
Pre-order your FREE copy today and look forward to many years of happiness and bliss with the one you love. [/media]