Lifecycle Email Marketing Guide


lifecycle marketing guide


Lifecycle Marketing Guide: Every business should understand the importance of creating a good relationship with their customers. It’s not only good general customer service, it’s critical to obtaining future sales.

Whilst many Marketers believe their main focus should be on acquiring new customers, it actually pays to invest time in current customers.

In this guide, we look at email examples that can be sent during a customer’s journey, from the moment of sign up right the way through all the stages of their lifecycle. We also include an example of a lifecycle email marketing plan and some key takeaways that can be can be implemented within different businesses, allowing you to keep your customers informed and retain future business.


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