Marketing Automation Programmes
Create a series of emails to target your new subscribers. Welcoming them to your brand and giving them insight and setting their expectation for what will follow.
- Start with a basic workflow of 2-3 emails.
- Monitor your workflow and add additional stages as required
- Review your data and see where it can be used to make your programme more relevant
After your welcome programme has been completed. Use a nurture programme to keep in touch with your subscribers.
- Maximise the data you hold for your subscriber
- Give different offers based on loyalty of your clients
- Re-engage your elapsed clients with tailored paths
Product Upsell Programme
Following a purchase send a upsell programme to push relevant related products.
- Split programme down by categories
- Keep the programme short
- Drive customers back to purchase with incentives
Loyalty Scheme Programme
Reward your best customers with special offers or gift as a thank you for their loyalty.
- Add a threshold to your data based on number or value of orders from customers
- Tailor offers based on level customer
- Invite customers to join a loyalty scheme