“Maxemail’s simplicity and comprehensive support package, combined with the ability to create highly targeted and automated campaigns, has made Emailcenter an instrumental partner in building our email marketing programme across the business.” – Saga
The time-saving tools and functionality found within Maxemail makes it easy for busy marketers to create and send transactional, automated and reoccurring email campaigns. Our user-friendly platform enables you to build your audience and design, edit and deliver professional email campaigns in a straightforward fashion.
Design and Control Email Templates
Create a library of mobile-responsive templates using the email builder and lock them to keep your brand identity consistent. Allow Maxemail users to add content to your templates and deliver emails without having to build them from scratch.
Connect and Build Your Audience
The quality and flow stream of data can have a huge impact on the standard of your email campaigns. Integrate software applications to keep information up to date, build segments, create datatables, and send highly-targeted, relevant and timely email campaigns to your customers.
Add Content to Templates Using Drag and Drop Functionality
No HTML Coding Knowledge or Experience Required
Use the Maxemail email builder to create a library of email templates and use these as a base to for your email marketing campaigns. Stylise and structure your the content of your emails, make use of the image library and add various components including text, animated gifs, pre-made snippets, social buttons and newsfeeds, personalisation and dynamic content.
Optimise Your Mobile Version
Maxemail’s email builder automatically creates a mobile version of your email and allows you to adjust and hide content that’s you don’t want to show on a mobile device.
Make Your Emails Personal and Relevant
Take Advantage of Personalisation and Dynamic Content Tools
Connect your data and drag-&-drop profile fields into the subject line, preview text and content to add a personal touch to your emails. Go a step further by including dynamic content driven by real time data to deliver a message tailored to the recipient.
Upload Your Own HTML Emails
For those with an in-house design team who do not wish to use the email builder, simply upload your HTML emails to Maxemail and use the email editor to make changes to the content. Edit your HTML emails quickly and easily using drag and drop functionality, without having to delete the original, amend and re-upload.
Build Online Forms and Surveys
Use the form builder to create a form directly within Maxemail or use the form handler to manage a URL on your website. Gain more subscribers, build on your customer profiles and request customer feedback on products and services.
Create Tests for Your Emails
Maxemail contains a range of features that enable you to test the content and deliverability of your emails before sending to all subscribers. Take advantage of our multivariate and split testing tools, as well as our comprehensive testing suite to see how your emails render across more than 30 email clients.
Generate Reports Automatically
Keep up-to-date with the performance of your emails and schedule reports to be sent to you directly.
Automated Email Marketing Campaign Examples
Welcome and Nurture Emails
Create a series of emails targeting new customers following account sign up or event registration
Loyalty Scheme Emails
Send discounts and rewards for hitting purchase barriers and recognition offers to loyal customers
Birthday and Anniversary Emails
Use information from your customer profiles to trigger emails on their birthdays and other important dates
Trigger emails to your customers following an action such as a newsletter subscription, password reset or purchase receipt
Order Confirmations and Updates
Keep customers up-to-date on their orders by alerting them when the order is received, dispatched and out for delivery
Product Upsell Campaigns
Use purchase history information to push related products to your customers, such as printer ink for their new printer
Re-engagement (Win Back) Campaigns
Persuade in-active subscribers to engage with your emails in an attempt to improve open and click through rates
Contract Renewal Reminders
Remind your customers when contracts come to an end to drive repeat business and ensure that they are always covered
Cart Abandonment Campaigns
Recover lost sales by reminding customers about the items left in their basket and encourage them to purchase
Browser Abandonment Campaigns
Improve retention rates and drive sales by encouraging customers to return to your website and make a purchase
Take Control of Your Email Marketing
Maxemail enables marketers to design, build and send emails in line with their overall marketing strategy. Build your audience, make use of the drag-&-drop email builder, send emails with dynamic content and report on performance easily in one place.