Maxemail - Email Marketing Software | Emailcenter

The Email Builder

“Since moving to Maxemail and using the new email builder, we’ve seen an increase in our email click-through rates by 37% and our click-share on mobile devices by 85%. It’s also helped to reduce the time spent building and optimising our emails.” – Royal Society of Chemistry

Build a Library of Branded Templates

Using the email builder, create templates that you can select time and time again for consistency across your email marketing campaigns. Handy if you need a different template for different areas of the business.

Create Email Campaigns With Ease

The creation of mobile-responsive emails doesn’t need to be a time-consuming and complex task. The email builder enables you to stylise various components and add them to your campaign using simple drag-and-drop functionality, such as:

  • Columns (1, 2, 3 or 4)
  • Spacers (Padding)
  • Titles and Subtitles
  • Text Boxes
  • Call to Action Buttons
  • Images and Gifs
  • Dynamic Content
  • Personalisation
  • Social Share Buttons
  • Social Follow Buttons
  • Social Newsfeed
  • Snippets of Content

Email Builder

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Create Snippets of Content

Do you find yourself using the same pieces of content over and over again, such as headers and footers? Create snippets of content using the email builder and either add them to your templates or your email campaigns as you pull them together.

Automatically Optimise for Mobile

With a significant number of emails now being opened on mobile devices, optimising for mobile has never been so important.

Emails created using Maxemail’s email builder are automatically optimised for mobile and you have the ability to preview how the email will display and make any desired changes to the layout.

Send Highly-Personalised Content

Target each individual customer by inserting personalisation fields and dynamic content using the email builder. Build one email that will display different content to each subscriber depending on their selected preferences. Using drag-and-drop functionality you can select single or multiple sections of your email to show the tailored content.

Dynamic Content in Email

Interested in Trying the Email Builder for Yourself?

Sign up for a 14 day trial of Maxemail to experience building campaigns using our drag-and-drop email builder, as well as seeing what else our email marketing software has to offer!

Trial the Email Builder for Free

Other Features & Benefits

Software Integration

Add real value to your email campaigns by connecting other software applications to access business and customer data.


Data Management

Create segments, use various pieces of information to personalise campaigns and add variations for dynamic content.


Test & Send

Preview your campaign across more than 30 email clients and devices, check for errors, request approval, schedule send and more.



See how your emails perform through top level statistics and delve into each campaign and segment in further detail.


Training & Support

Take advantage of free telephone and email support when using the email builder and other tools within the platform.


Managed Services

Building lots of email campaigns can be time-consuming for marketers, so we have a team available should you need help.