“The Maxemail A/B split testing function has increased open and click-through rates by 20%” – Canvas Holidays
Maxemail’s advanced reporting suite allow you to monitor campaign engagement, conversion and return on investment (ROI) in real time. Visualise results using a variety of tools, generate reports and start to use the data to understand your customers in order to improve the results of future campaigns.
Track the Performance of Your Email Campaigns
Deliverability and Engagement Statistics
Build mobile-responsive emails, create triggers and report on how each campaign performed directly within the Maxemail platform. Gather statistics on the total number of emails sent, bounce rate, open rate, clicks, conversion rate, revenue generated and unsubscribes. Discover if any subscribers marked your email as spam, review the email client deliverability success rate and delve deeper into each campaign using Maxemail’s Insight Report tool.
Report on Conversion and ROI
Gain full clickstream data for each recipient that clicked a link and easily track conversions and revenue generated from your email campaigns. Report on unique clicks and view email interactions on a handy heat map within the platform.
Connect with Google Analytics
Maxemail makes it easy to enable Google Analytics tracking, so you can follow the success of your email campaigns along with all other marketing activity. Monitor the content path that your subscribers take when clicking through to your website.
Go Beyond Top Level Statistics
Gain Real Insight into Your Email Campaigns
Insight Reports allow you to dig deeper into your reporting data and help you to assess what you should be doing next to improve the performance of your campaigns. This report breaks down engagement, conversion and deliverability statistics and provides a fresh overview of the health of your email database.
Detailed Recipient Engagement
Understand how many subscribers always, regularly or casually open your emails. Gain insight into those who are inactive and identify when list fatigue starts in the recipient lifecycle. Use this data to support your reactivation email programme and ideas for boosting engagement.
Inbox Placement and Viewing
Discover what email providers and email clients are used by your recipients, and take a look at how many open on a desktop or mobile device. Use this information to support future deliverability and responsive emails for both desktop and mobile viewing.
Compare the Results of Your Campaigns
Identify What Emails Grabbed Your Subscriber’s Attention
The Comparison Report feature allows users to compare the results of multiple email campaigns and create benchmarks for future planning. Select your email campaigns with the date range to visualise engagement statistics in both table and graph format.
Analyse the data to identify your most engaged campaigns and highlight trends using top level engagement statistics. Delve and deeper into each one using Maxemail’s Insight Report tool for further information on engagement and deliverability.
Analyse Multivariate and Split Tests Results
Test different versions and variations of your email campaigns before delivering to your entire list or segment. Analyse the results and make sure you out your best design forward.
Report on Segment Engagement
Create segments based on customer profile data and send highly-targeted email campaigns. Drill down into performance statistics to find out how engaged your segments are and what types of customers are generating ROI for your business.