Switching ESPs doesn’t have to be difficult!

Your Guide To Switching ESPs


With over 100 billion emails being sent and received each day, it’s no surprise that email marketing is one of the most popular marketing channels used by businesses. With numerous email service providers out there all offering different features and services, it’s natural for marketers to wonder if they are getting the best deal and if there is a better service out there for them.

We’ve put together some tips below to show you just how easy it is to switch from your current ESP to Emailcenter.


Data

Before leaving your old ESP, make sure you collect and export all your data. Whether this is one big list or multiple lists, your data can be uploaded to Maxemail at the click of a button.
Please note, to reduce the risk of emails getting blocked and IP's being blacklisted by an ISP, Emailcenter will only take on clients who have obtained fully opted-in data.

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API Integration

Integrations for the systems you use should be one of the first things you do before you even think about switching! We provide an onboarding process for many new clients, enabling you to connect business software applications and import data needed to continue driving your email marketing programmes without any interruption.

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Training

We pride ourselves on delivering a personalised service to all our clients to ensure you feel confident in using the tools available and can continue to build campaigns that benefit your business. It's also a great opportunity to ask any questions you might have.

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Suppression Lists

As well as current data lists it's important to ensure you also export your current suppression list containing all your unsubscribers and bounces. You don't want the added hassle of unsubscribers receiving emails from you again once you switch!

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Google Analytics

Whether you use Google Analytics or any other analytics tracking software, make sure you inform our support team so we can guide you through the set up. You don't want to miss out on the success of your email campaigns along with all other marketing activity.

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Email Templates

If you have the option to, export or save all your current email templates. They will be very useful when creating new emails and help you to keep your branding consistent. If your emails are HTML you will be able to import these into Maxemail.

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Sign Up Forms

If your website includes any sign up forms, it's crucial that you update these to work with our platform as you don't want to miss any new data coming through via them.

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Social Integrations

Last, but not least, make sure you update your social integrations to push your messages across multiple channels including Facebook, LinkedIn and Twitter.

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Customer Case Study


9xb Case Study - Maxemail | Emailcenter

Case Study Download

9xb were looking for a more advanced email marketing platform and reliable support team who could help them work more efficiently and improve their service to clients, and that’s exactly what they found in Emailcenter.

Download the case study here and find out how we were able to work with 9xb to help them improve their digital marketing strategy.


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