Email Marketing and CRM Integration


VisitBritain are the national tourism agency for Britain, responsible for the worldwide marketing of Britain and the development of it’s visitor economy.

Email Marketing is an important channel of promotion for VisitBritain. Each of the many regional VisitBritain offices handle their own email marketing and send regular inspirational newsletters.

However the platform previously being used by VisitBritain had significant usability issues, including taking over a day to send email campaigns, limited integration with their SageCRM application and many delivery issues at the major ISPs and web mail providers. These limitations were holding VisitBritain back from enhancing their email marketing further.

Choosing Maxemail

Maxemail was chosen as the new email platform for its strength in a number of areas including:

The Results

Maxemail was implemented across over 30 VisitBritain workspaces enabling them to move forward with their email marketing. The following improvements were made:

Related Pages:

Case Studies
Customer Promise

To find out more about our software, get in touch today and speak to one of our email experts on 01327 810740.