Top Tips for Email Marketing Time Savers
1. The Seed List
Creating a seed list enables you to send your email campaign to a selected group of contacts before it’s sent to your actual email database. This is highly beneficial, allowing you to test across multiple inboxes and devices. Some systems make you send a separate campaign and chances are, you may be spending a large amount of time getting tests out the door.
2. Email Builder
Email builders are becoming an increasingly popular tool for email marketers. The ability to create a professional email through drag and drop functionality is being seen as a much more appealing method than coding through HTML.
Some email builders, such as Maxemail, have a range of features available and allow you to create a mobile responsive email in a fraction of the time. Best of all, you can sign up for Maxemail’s Email Builder for free.
3. Data Integration
Data integration can be a time-consuming task, however, there is no reason why you should spend time loading data for every send. Your Email Service Provider (ESP) should be able to define an extract from your system to ESP, before setting this up on an automated basis to help eliminate the chance of errors and ensure your data is always up-to-date.
4. Reporting Dashboards
Email reporting can become a major task when you dive deep down into the analytics of your campaigns. By creating custom reporting dashboards, you can see all the data you need in one place, rather than copying figures from your ESP into your internal spreadsheets.
5. Content Feeds
Why spend time manually crafting content when you can automate it? Some ESP’s provide you with the ability to pull content from a feed of your choice into HTML format within your email. Perhaps you want to include your Twitter or Facebook feed to display your latest social media posts to your subscribers.
Alternatively, maybe you want to include the RSS feed from your blog so that your subscribers can be kept up to date with all your latest content.
Not all ESP’s create segments in the same way. In Maxemail, segments are designed to be a time-saver which can be easily be re-used. For example, if you wanted to send an email to all of your male subscribers, who have opened an email from you in the last year but never made a purchase, this would only require ticking 3 saved segments. When it comes to then editing the same criteria for females, all that is required is to simply un-tick the male segment before selecting the female segment. Simple!