Top Tips for using Maxemail to save time with your Email Marketing
As an Email Marketer, automation not only makes your life easier by being a massive time saver, it also enables you to send highly personalised messages which arrive in your subscribers inbox at the right time. Your emails aren’t the only thing that can be automated, Maxemail provides you with the ability to automate and schedule a number of reports to land directly into your inbox.
2. Drag And Drop Email Builder
Drag and drop email builders are becoming an increasingly popular tool for marketers, they provide anyone with the ability to create a professional looking email in a matter of minutes. Maxemail also contains features such as Dynamic Content and Social Media sharing options enabling you to apply complex components to your campaigns through drag and drop functionality. You can even create a Maxemail Email Builder account for free to see for yourself how much time can actually be saved.
Building an email campaign can involve multiple tasks. You need to create the HTML of the email, import your data, create and assign your segments, carry out various tests and of course, take advantage of the reporting tools. Maxemail’s interface is designed in a way which enables you to have as many items open as you want at one time and flick between each step.
4. Copy Anything
Nearly everything in Maxemail can be copied from the right click menu. As a result, it’s quick and easy to re-create and make small amends. One popular way of using this is to copy a previous email to work from, make some changes to the copy and imagery then resend to non-openers. Furthermore, you can easily convert an email into a template with just a few clicks.
5. Folders & Sub-Folders
Once you have used an ESP for a while, you may find that the number of assets you have built up is huge. Then when it comes to finding that email you created all those months ago, it can be a troublesome task. This is where our folder system comes in to make life easier. Like on a Windows desktop, you can create as many folders and sub-folders as you like, and drag files in and out. For those who like to be organised, this makes sure it’s easy to find exactly what you need in the future.
6. Comprehensive Testing
Making mistakes is probably the easiest and most stressful thing in email marketing (we have all been there). Make sure your ESP has a full suite of testing tools like Maxemail. Not only allowing you to do the basics like sending unlimited test emails, but also including features such as the ability to preview any particular record to test personalisation and dynamic content as well as the testing of any segmentation rules.